Жүргүнчүлөрдү акысыз ташыган таксист (микровидео)

Comcast’s $3.8 billion acquisition of DreamWorks Animation just three months later continued the trend of content consolidation and IP aggregation. Both transactions have varying motivations, but the common denominator is access to franchises and content that can be leveraged across the parent companies’ various business units.

Content and digital transformation strategies have driven M&A activity so far in 2016, with no signs of slowing down — and thus providing clues about where we’ll see activity during the rest of the year.

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